About the Job
We are looking for a Digital Marketing Specialist to lead digital channel strategy and performance across Footprint campaigns and always-on initiatives.
This role owns planning and optimization across paid media and key owned channels, ensures clean tracking and reporting, and drives performance improvements through disciplined testing. You will work closely with creative and strategy to align message, offer, creative format, targeting, and landing experience.
Responsibilities
• Build channel strategy per campaign objective and funnel stage
• Plan and run paid media across Meta, Google, TikTok (and relevant platforms)
• Own targeting, budget pacing, optimization, and performance troubleshooting
• Build tracking standards: UTMs, pixels, events, conversions, reporting logic
• Align landing pages and conversion paths with web + creative teams
• Produce weekly performance snapshots and monthly business review reporting
• Run test plans: creatives, audiences, offers, placements, landing variants
• Ensure platform policy compliance and brand safety
• Maintain documentation: campaigns, learnings, benchmarks, playbooks
About You
• 3+ years in digital marketing with hands-on paid media optimization
• Strong understanding of attribution limits and practical measurement standards
• Experience with Meta, LinkedIn, TikTok Ads Manager, Google Ads
• Experience with GA4, Search Console, Tag Manager, event tracking, conversion reporting
• Ability to interpret data and translate insights into execution changes
• Comfort working fast with disciplined QA and accuracy
• Strong communication for reporting and cross-team collaboration
Footprint Communications PLC is an equal opportunity employer. We encourage qualified candidates from all backgrounds to apply.
Requirement Skill
Copywriting
Search Engine Optimization (SEO)
Campaign Management
Social Media Management
Media Buying
Creative Direction
Google Ads
Digital Marketing Strategy
Content Strategy
Performance Marketing
Paid Media Strategy
Funnel Strategy
Conversion Rate Optimization (CRO)
Landing Page Optimization
A/B Testing & Experimentation
Budget Pacing & Optimization
Meta Ads Manager
TikTok Ads
LinkedIn Ads
Pixel Setup & Management
UTM Strategy & Governance
Conversion Tracking
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Google Search Console (GSC)
Reporting & Dashboarding
Desired Skill
Creative-Performance Alignment
Brief Writing (Performance Creative)
KPI Design
Offer Testing & Iteration
Ad Policy Compliance
Brand Safety
How to apply
hello@footprintcommunications.com
+251913060916 /+251929175223
